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Manager, Social Media - Madison, NJ

Quest Diagnostics  |  posted almost 4 years ago

FullTime | Madison, NJ


Description:

There's quite a distance between wondering and knowing. And for patients waiting for answers to important health questions, it's a road they want to travel as quickly as possible. At Quest Diagnostics Incorporated, we understand urgency. But more than speed, we focus our energies on accuracy. Currently, we seek a Manager, Social Media in Madison, NJ. Salary dependent upon experience REQ # 3737648 Responsibilities Basic Purpose: The Manager, Social Media will strategically advance the company’s brand reputation as the leader of diagnostic information services on social media channels. She/he will develop and implement a social media strategy that aligns with overarching business objectives across existing and new social media platforms, and be responsible for daily content development and management of social media channels. This role is designed to elevate Quest Diagnostic’s corporate presence on social media, and to provide a common voice and persona aligned with the company’s brand across all channels. This individual will report to the Director, External Engagement, and be based in Madison, NJ. Duties and Responsibilities: Manage the organization’s various social media pages for, but not limited to, Facebook, Twitter, LinkedIn, and YouTube. Provide strategic social media strategy and counsel to business leaders throughout the company. Identify social media trends and opportunities to advance the company’s reputation. Collaborate with clinical franchises, Human Resources, Corporate Social Responsibility, government relations and other internal newsmakers and communicators throughout company to develop social media programs to engage key stakeholders. Partner with regional marketing teams on social media outreach to increase visibility of regional efforts via corporate channels. Lead social media monitoring and response. Collaborate with patient services to address questions, complaints and compliments from customers, patients and others. Maintain and update social media policies to reflect best industry practices.
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