Global Marketing Director, Flavors Group
Sensient Technologies Corporation posted about 4 years ago
FullTime | Hoffman Estates, IL
Description:Responsible to provide marketing leadership for the global flavor business. Work with the Flavors division President to lead business units and their marketing, innovation and sales teams to provide marketing excellence. Through customer and market segmentation strategies unlock growth corridors to ensure profit growth for businesses targeting the food, beverage and animal nutrition markets. Develop and deliver best in class marketing programs and tools. Coach and develop marketing talent for the organization. ESSENTIAL DUTIES & RESPONSIBILITIES: Leadership of the marketing effort and community for the Flavor Group Responsible for developing and implementing a total marketing strategy for the Flavor Group that will deliver results in both the short and long term. Develop pricing strategies and models for application in all business groups and for all target customer segments. Create frameworks for new product innovation and product development programs that can be executed by the businesses to deliver against our growth models. Provide and direct deep analysis of all applicable business and customer segments that leads to actionable plans. On-going analysis of our competitor landscape that leads to point of difference strategies. Create and ensure the execution of communication strategies and tools for advertising, public relations, promotions and trade shows. Develop holistic new media strategies and integrated marketing programs that deliver measurable results. Manage and deliver against marketing budgets. Develop budget effectiveness and performance measures to help grow and direct marketing dollars to provide business benefit. Identify customer requirements, define markets, evaluate competitors, and establish target market share. Recruit, coach and grow marketing talent. EDUCATION & EXPERIENCE: MBA preferred with 10 years progressive managerial responsibility in Marketing. Must have the ability to implement and monitor current programs and develop long-term marketing plans. Effective organizational, motivational, managerial and communication skills are required. Experience with a manufacturer, particularly in the food ingredient industry is a plus. Must be a leader and self-starter. About Sensient Flavors & Fragrances Sensient Flavors & Fragrances Group develops, manufactures and distributes flavor and fragrance systems that are found in thousands of consumer products worldwide. The company's specialty systems are essential components of food, beverage, household and personal care products. Sensient's value-added flavors and fragrances enable our customers to excel in highly competitive global markets. The Flavors & Fragrances Group is located in Hoffman Estates, Illinois. About Sensient Technologies Corporation Sensient Technologies Corporation is a leading global manufacturer and marketer of colors, flavors, and fragrances. Sensient employs advanced technologies at facilities around the world to develop specialty food and beverage systems, cosmetic and pharmaceutical systems, inkjet and specialty inks and colors, and other specialty and fine chemicals. The Company's customers include major international manufacturers representing most of the world's best-known brands. Sensient is headquartered in Milwaukee, Wisconsin. As a dynamic and diversified global leader, we offer an excellent salary and comprehensive benefits package. For more information, visit our website at http://www.sensient.com.