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Vice President, System Communications and Community Relation...
Description:Develop and drive communications and community relations strategies and programs that elevate SCL Health’s brand, foster relationships and drive business performance. Responsible for planning, implementing and monitoring ongoing communications and community programs in support of SCL Health’s business and mission goals. Coordinate and oversee communications activities at the care sites and related entities; identify opportunities to leverage systemwide efforts and deliver content that thoughtfully promotes attributes of SCL Health and its entire continuum of services. Responsible for systemwide content development, editorial calendar (internal and external) and community relations programs. Work in close partnership with the VP, System Marketing to ensure integration of marketing and communication programs and leveraging of shared content across all channels. DUTIES AND RESPONSIBILITIES 1. Increase the organization’s image and visibility among all key stakeholders (including community, physicians, patients, employees and partners) through storytelling. 2. Set the system-wide communications strategy (internal and external) and drive programs that can be leveraged across care sites. Provide leadership to all associates with communications and community relations responsibilities. Identify best practices and promote internally to the benefit of all care sites. 3. Establish and lead systemwide community relations program. In collaboration with key internal stakeholders, focus and elevate SCL Health’s efforts in support of the ministry’s mission and vision. 4. Work collaboratively with VP, System Marketing and staff to develop an integrated marketing and communications strategic plan. Implement integrated marketing communications programs around content, channels and communities. Embrace a unified approach to paid, earned, shared and owned media. 5. Provide real-time and proactive strategic marketing communications consultations to CCMO, department heads, vice presidents and senior leadership on issues and activities. Ensure CCMO and senior leadership are apprised of current issues and events in an ongoing, timely and appropriate manner. Direct segmented content development across channels/communities. Write executive speeches and special correspondence and highly complex or confidential announcements. 6. Oversee the Content Services team, responsible for systemwide content; establishing and maintaining a systemwide editorial calendar; multimedia content (including video, podcasts, etc.); managing online reputation; maintaining consistent brand voice; and overseeing IT and HR content. 7. Oversee the Digital Services team, responsible for systemwide web strategy; maintaining SCLHealthSystem.org (excluding care site pages); online content management platforms; SEO/SEM strategies; digital metrics; and the design and content management of the intranet. 8. Provide oversight for the Montana Region (comprised of St. Vincent, St. James and Holy Rosary hospitals). Work in partnership with Montana Regional Marketing & Communications Director care site executives and Marcom teams to plan, implement and evaluate comprehensive communications strategies, including campaigns, community partnerships, social and digital media, and other Marcom programs. Collaborate with VP, System Marketing on regional efforts. 9. Support and mentor Montana Regional Marketing & Communications Director and serve when needed as a consultant to Montana region CEOs, department leaders and others as they seek to market programs and services. Facilitate Marcom team integration in support of efforts to advance the reputation of individual care sites and services offered by SCL Health. 10. Leverage insights from analytics and stakeholder segmentation data in the development of content, the selection of channels and the targeting of communities. 11. Direct the development of communication and patient engagement tools. Oversee production to ensure all materials meet standards for consistent messaging, quality, accuracy, timeliness and cost-effectiveness. Direct project flow to appropriate centers of excellence. 12. Develop a crisis communications strategy and risk mitigation process approved by SCL Health’s SVP, Chief Communications & Marketing Officer. Educate key stakeholders as necessary. 13. Develop budgets that include appropriate funding for all relevant communications and community relations functions and programs (in conjunction with CCMO and VP, System Marketing). Monitor and evaluate spending on an ongoing basis, with the goal of maximizing ROI. Establish KPIs to measure program effectiveness. 14. Supervise and inspire team to ensure productivity is maximized and KPIs are met. Develop staff professionalism; conduct thorough performance evaluations and seek to elevate the team through targeted training and development. 15. Ensure all marketing and communications efforts support specific business goals and objectives as articulated by the senior leadership team. Generate innovative solutions and ideas that support the goals of the Marcom department and the organization. 16. Recognize red flags and takes necessary steps to achieve goals. Keep leadership informed of issues and seek direction when appropriate. 17. Maintain the confidentiality of information coming into and being disseminated out of the department. Respect the privacy of individual colleagues within the department and expect the same in return. MARKETING & COMMUNICATIONS GUIDING PRINCIPLES All members of SCL Health’s Marketing & Communications team are expected to abide by the following guiding principles: · Put SCL Health’s mission at the center of all we do. - We reveal and foster God's healing love by improving the health of the people and communities we serve, especially those who are poor and vulnerable. · During all interactions, be guided by SCL Health’s six core values. - Caring Spirit - We honor the sacred dignity of each person.- Excellence - We set and surpass high standards. - Good Humor - We create joyful and welcoming environments. - Integrity - We do the right thing with openness and pride. - Safety - We deliver care that seeks to eliminate all harm for patients and associates. - Stewardship - We are accountable for the resources entrusted to us. · Create and share openly, for the betterment of our care sites and the entire ministry. · Practice financial stewardship by investing in marketing and communications programs with the highest ROI. · Rely on best practices to solve business problems. · Drive toward Gold Standards through continuous improvement, both as a function and as individuals, through ongoing learning and development. Qualifications Bachelor’s degree in public relations, communications, journalism or related field required Minimum 10-15 years’ experience in communications, public relations and/or marketing required, preferably in a multi-state, healthcare organization Master’s degree in related field or MBA preferred Demonstrated leadership, management, facilitation and networking skills. Ability to make prompt and effective decisions Demonstrated project management skills Senior-level, progressive experience in integrated Marcom operations Understanding of the community relations landscape, key community relations issues and best practices, along with knowledge of the roles of nonprofit and public sectors Demonstrated excellence in written, oral and electronic communication skills Manages priorities and utilizes time effectively Clearly articulates thoughts and ideas (interpersonal and technological effectiveness competencies) Demonstrated ability to work in a matrix environment Demonstrated flexibility, adaptability and independence
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