Director, Public Relations

 posted over 4 years ago

Websense | FullTime | Austin, TX


"This position manages public relations initiatives for Websense, including media relations (technology, business, and vertical), blogger relations, upkeep of the corporate newsroom, and writing of press releases and other collateral. Essential Functions Oversee and provide leadership for all marking communications, media materials and vendors to effectively represent the company’s products to customers and prospects. Help develop and execute strategic plans aimed at achieving business, high-tech, blogger and other media coverage for Websense and/or the company’s key messages in primary publications. Plan and execute strategy around speaking engagements for Websense executives. Develop consensus within Websense to accomplish a successful corporate communications agenda. Develop and implement a corporate communications strategy, generating text, key messages and images which reflect the Websense brand and can be used consistently across all platforms (speeches, print and online) Maintain Websense corporate News Room. Participate in social media activities on behalf of the company (examples include the corporate Facebook and Twitter accounts). Coordinate the company’s PR efforts with corporate PR contractors as well as the Websense internal international team. Edit and write press releases, blog posts, Q&As, feature articles, and other communications materials. Help manage Websense PR activities at corporate events, such as national trade shows and conferences as well as coordinates media tours and more. Manage and coordinate the awards and speakers bureau programs. Work with Websense customers and other third parties to secure quotes and other validation pieces. Manage the company’s vertical media outreach program (Insurance, healthcare, finance, government, and more). Manage and monitor the budget for communication projects, whilst taking every opportunity to explore and secure economies of scale, synergy and effectiveness. Commission research, booking and managing venues, speakers, presenters, trainers and entertainment, equipment and suppliers, and managing contractors such as caterers and security. Ensure that health and safety, risk assessment, insurance and security regulations are followed. Perform other duties and projects as assigned Education and Experience Bachelor’s degree with emphasis in public relations, communications, media or journalism or equivalent experience. 4+ year(s) of public relations experience with the high tech industry required. Soft Skills Outstanding writing and media/blogger relations skills A team player with a proactive attitude Confidence with day-to-day media relations Multi-tasking skills Ability to execute a PR plan. Preferred Skills and Background Journalism and or/PR agency experience a plus. PR agency experience desired. Vertical media relations experience is a plus. Knowledge of the IT security industry a plus. "