Director Social Media Fuel Up To Play 60

Dairy Management Inc. Ok-sign    posted over 3 years ago

FullTime | $100,000 | Rosemont, IL, United States

Minimum criteria:

  • Are your eligible to work in the U.S. for any employer without requiring visa sponsorship now or in the future?
  • Do you have a minimum of a Bachelors Degree in marketing, communications, business or related field?
  • Do you have at least 8-10 years of experience in communications, including a consumer-audience focus?
  • Have you managed and/or curated an online community? If 'yes', please provide more info/insight.
  • Have you ever worked for an ad agency or PR firm?


Serve as the strategist and brand advocate on all social platforms for Fuel Up to Play 60, the nations’ largest in-school health and wellness program, founded by the National Dairy Council (NDC) and NFL.  This role will build communities between like-minded individuals and key influencers, including youth, to help drive brand messaging and outstanding social/digital results.  Working alongside an Analyst and Editor, you'll monitor conversations across social and digital landscapes (blogs, websites, Facebook, Twitter, etc.), and produce and implement real-time and planned consumer-friendly content to help build our existing social communities and increase overall engagement.  This role requires someone who is strategic and can lead and drive the execution of engaging and impactful content, leveraging real time data and insight.  This person will effectively manage conversations by crafting strategic and impactful responses, and tell and share stories with members of our social communities.

  • Provide strategic direction to the newsroom, Fuel Up to Play 60 teams and business partners, and act as liaison with agencies to provide execution and oversight of the content for the Fuel Up to Play 60 social properties.
  • Provide strategic direction, manage and execute on paid social strategies to ensure content is delivered to targeted audiences to drive engagement and reach.
  • Track and respond to conversations/comments on all owned Fuel Up to Play 60 social embassies by drawing on real-time insights from Analyst.
  • Execute planned and opportunistic content, examine analytics for Fuel Up to Play 60 social embassies (process with USDA governance)
  • Keep a pulse on daily culturally relevant/social trends, US/Global news and health and wellness-related conversation to consider real-time engagement, proactive content and amplification opportunities.
  • Key execution steps and additional responsibilities include:
    • Identify real-time content opportunities as appropriate.
    • Execute content posting per platform based on content calendar(s) and real-time opportunities.
    • Engage community members/consumers in real-time, answering comments and engaging appropriately in a timely manner.
    • Participate in operational Newsroom meetings and provide relevant updates, calls for content, etc., relevant to platforms currently being managed.
    • Provides update for Daily Newsroom Rundown.
    • Adhere to Fuel Up to Play 60 brand/style guidelines.
    • Keep a daily pulse on trends and consider insights from Analyst for real-time content and engagement opportunities.
  • Track metrics and insights (in conjunction with Analyst and Editor) to feed into reporting, content performance tracking and ongoing content development.
  • Works in conjunction with the Editor to craft weekly metrics and insight report to be sent out every Tuesday, analyzing prior week's content.
  • Work in conjunction with Fuel Up to Play 60 Communications team and Editor to create monthly editorial calendar.
  • Participate in the analysis of both content performance overall channel growth, develop key insights and help shape recommendations to shift content strategy based on results.


Minimum Qualifications:



Education & Experience

  • Bachelor’s degree in marketing, communications, business or related field; 8-10 years of experience in communications, including a consumer-audience focus



Knowledge, Skills and Abilities

  • Demonstrate understanding of general business strategy, child health &  industry trends and issues, program logistics, measurement and evaluation, as well as communications industry trends and best practices
  • Demonstrate strong ability to write, edit and proofread to create high quality internal and external communications content
  • Manage multiple projects from concept to completion by anticipating challenges, troubleshooting problems, proposing solutions, overseeing quality, and ensuring deadline and budget adherence
  • Demonstrate leadership ability to provide direction and consult to team members
  • Correspond with agency partners and help manage agency relationships
  • Effective team player with sharp focus on integrating their work into the larger company communications strategy
  • Ability to build relationships and motivate participation from diverse stakeholders toward common goal

Competitive benefits, work/life balance, generous 401(k), and collaborative culture.  Our Rosemont office is conveniently located across from O’Hare Airport and accessible to the CTA Blue Line and Metra.  We offer free chocolate and regular milk on tap.

Dairy Management Inc.™ (DMI) is funded by America’s nearly 47000 dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council and the Innovation Center for U.S. Dairy. DMI works with state and regional promotion organizations to implement these programs across the country. 

We regret it is not possible to communicate with candidates except those who most closely match our requirements. Thank you. 

Dairy Management Inc.™  is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, age, sex, gender, disability, or any other characteristic protected by law.







Need more information? Submit your question to employer
Donna Little about 4 years ago

What are you specifically looking for on the resume? What are the key qualifications that will make you consider the candidate? For example food industry, marketing to children, etc.

Shafi Rahman over 4 years ago

Hello, is there a Bonus incentive for this position? Thanks very much!!!

  • Sus***@***.Com     No - we don't have target incentive bonuses.
    over 4 years ago
Katherine Serrano over 4 years ago

is relocation assistance available?

  • Sus***@***.Com     We offer limited relo assistance: Up to $10k reimbursed for shipment of household goods; 30 days temp living; and 1 house/apartment finding trip.
    over 4 years ago