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Brand Marketing Manager - Payer Focus

Premier Group  |  posted almost 3 years ago

FullTime | $125,000 | Danbury, CT, United States


Description:

Brand Manager, Medical Device

Our client, a global leading in the medical device industry, is currently recruiting for an experienced Senior Brand Manager with a focus on Payer Marketing.  Relocation will be considered for the right candidate.  Our client offers a strong compensation plan, excellent benefits and an amzing corporate culture that focuses individual success driving corporate goals. 

Role:

  • Lead marketing strategy with a focus on insurance providers
  • Develop segmentation, targeting and positioning of Payers
  • Translate various insights into effective Payer behavior changing strategies
  • Develop marketing solutions to address key unmet needs of payers while maintaining/growing access for Medical Products
  • Create and execute market access launch strategies for new products
  • Develop healthcare communication and economic value tool
  • Create and execute Payer focused integrated marketing programs
  • Collaborate with Health Economics, product teams, marketing groups, leadership, and outside agencies to strategize and implement online campaigns in support of strategic plans.

     

  • Ensure effective messaging and placement while maximizing budgeted spend.

  • Execute public relations strategies and tactics to deliver messages to various audiences via non-paid media channels
  • Ensure payer activities support broader marketing initiatives; use digital channels to reinforce marketing campaigns.
  • Manage outside marketing agencies
  • Develop ROI metrics in support of Payer focused marketing programs
  • Measure strategic impact of integrated marketing programs
  • Analyze ROI to ensure efforts are achieving desired results.
  • Collaborate with marketing teams to help build integrated marketing capability.

Requirements:

  • 5+ years experience in a brand mananagement role with payer experience
  • MBA with concentration in marketing required
  • Must be able to lead and participate on cross-functional teams, gain alignment and drive decision making with colleagues on the commercial strategy and tactical plans
  • Solid social media experience
  • Understand, interpret and communicate commercial and competitive implications of complex technical/clinical/regulatory data, and interact with R&D colleagues on scientific issues
  • Demonstrate strong leadership presence through influencing with or without authority with high-level management, and demonstrate excellent strategic thinking and strong communication
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