Jobhuk | Chris Rodriguez ;

Chris Rodriguez

Greater New York City Area Active since: April, 2015

Summary

WHO AM I?

I build brands, drive traffic, manage communities, grow userbases & analyze data.
I think about the user experience, from initial marketing channel to product to virality.
I'm a believer and practitioner in all things data-driven and "lean startup". Test, then validate with data, then build.

9 years in digital marketing and data. Worked with countless startups.

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MY SKILLS

DIGITAL MARKETING: Web Analytics • Email Marketing • Social Media • SEO • SEM/PPC • Digital PR • CRM • Content
DATA: Database Management • Database Queries • Data Extraction • Data Analysis • MS Excel
PRODUCT MANAGER: Customer Development • Mockups & Wireframes • A/B Testing • Agile Development Cycle • User Segmentation • User Retention
GROWTH HACKING: Traffic Generation • Social Sign-In APIs • A/B Testing • Viral Coefficient • SEM • SEO-Optimized Copywriting • Goal & Funnel Optimization • Email Optimization • Landing Page Optimization • Website Conversion Rate Optimization
OTHER: HTML Editing • PowerPoint Presentations • Adobe Photoshop • Type 85 WPM

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SOFTWARES I'VE USED

DATA: Google Analytics • Microsoft Excel • KissMetrics • Mixpanel • ClickTale • Crazy Egg • Facebook Insights • PageLever
SEO/SEM: HubSpot • Moz • Google AdWords • Wordstream • GinzaMetrics
A/B TESTING: Optimizely • Unbounce • Visual Website Optimizer
SOCIAL MEDIA: HootSuite • TweetDeck • Sprout Social • Social Mention • Wildfire • Radian6 • Meltwater Buzz
EMAIL MARKETING: MailChimp • MadMimi • SendGrid
PR: Vocus • HARO • Cision
CRM: SalesForce • Zoho CRM • SugarCRM

Experience

  •  -  Present

    Founder / Growth Marketer

    How iWork: (1) iSet You Up Digital Strategy | Market Research | Customer Development | Analytics Setup | Tools Setup | Virality Setup (2) iDrive Traffic Search Engine Optimization | Pay-Per-Click Advertising | Email Marketing | Social Media Marketing | Blogging & Content (3) iConvert Visitors to Customers A/B Testing | Conversion Optimization | User Funnel Analytics (4) iRetain Customers Product Onboarding | Email Drip Campaigns | In-App Notifications | Customer Contests | Customer Feedback (5) iPromote Virality Referral Programs | Social Media oAuth | Email Contact List Integration --- Past clients include: - Brainscape: www.brainscape.com - General Assembly: www.generalassemb.ly - Made: www.eatmade.com - Speek: www.speek.com - Techstars: www.techstars.com - TheSquareFoot: www.thesquarefoot.com - Thirstie: www.thirstie.com - Whisk: www.whisk.me

  • Aug 2014  -  Apr 2015

    Chief Marketing Officer

    A sports fan's dream. A few cool things I worked on while there: - In-depth user data analysis (ARPU / LTV / CLC) for subscription model & site advertising - Analytics customization (Google Analytics, Heap Analytics) - Organic & paid content distribution (Outbrain, Twitter, Facebook) - Online ads management (Facebook Ads, Twitter Ads, Google AdWords) - Super Bowl viral referral contest (strategy, project management, promotion - http://web.archive.org/web/20150212160305/https://superbowl.numberfire.com/) - Promotional explainer video - App Store Optimization (iTunes, Android)

  • Jun 2014  -  Oct 2014

    Mentor

    Worked 1-on-1 with members of the Kaplan / Techstars EdTech Accelerator. Focused on customer development, customer acquisition, various levels of testing (A/B, conversions, channels, etc.) and general digital marketing. - Branching Minds - ClassWallet - Cognotion - CreatorBox - Edvisor.io - Grockit - Lea(R)n - reKode - RobotsLab - SmartOn - Story2College - TuvaLabs

  • Aug 2013  -  Aug 2014

    Growth Marketing Manager

    2014 Fast Company "World's Top 10 Most Innovative Companies in Big Data" 2014 Crain's "Best Places To Work" 2012 Fast Company "World's 50 Most Innovative Companies" 2010 Crain's "Best Places To Work" I acquired: Users, Customers, Leads, Fans, Followers. Along the way, I did some cool stuff: - Marketing Automation - Lead Nurturing - Content Marketing - Email Marketing - Social Media Marketing - Online Advertising - A/B Testing - Viral Marketing - Referral Programs - Customer Development - Web Analytics My tools of choice: Hubspot, Google Analytics, SocialBro, Facebook Ads, Twitter Ads, Reddit, OnlyWire

  • Oct 2013  -  May 2014

    Digital Marketing Consultant

    Worked on GA's premium "Front Row" on-demand online courses. Focused on Twitter and Twitter Ads. -- VIDEOS: "Using Twitter to Acquire New Customers" Chapter 3: Target the Right Users with Social Listening Campaigns / Gaining Your First Followers https://generalassemb.ly/online/guides/use-twitter-to-acquire-new-customers/gaining-your-first-followers Chapter 4: Write Tweets that Drive Users Through Your Funnel / Optimizing Twitter Copy for Conversion https://generalassemb.ly/online/guides/use-twitter-to-acquire-new-customers/optimizing-your-twitter-copy-for-conversion

  • Aug 2011  -  Aug 2013

    Employee #2 / Monkey #4

    Speek was just an idea. As employee #2, I'm proud to say I helped make it a reality. Speek is now an alum of 500 Startups, a major player in the online conferencing space, and has raised Series A and over $8M to date. 2/13 – 8/13: Director of User Growth - focusing on User Acquisition & Retention via product “growth hacks” 3/12 – 2/13: Advisor - working with Marketing department on free & paid traffic generation 8/11 – 3/12: Marketing Director / Product Manager - As part of initial team, helped develop product since Day 1 Things I did along the way.... Growth • Conversion Funnel Optimization • Landing Page Creation & Optimization (Unbounce) • A/B Testing of product copy & placement • Sharing & Viral Coefficient Marketing • Social Media (Facebook, Twitter, LinkedIn, AngelList) • Email Marketing (MailChimp) • Advertising (Google AdWords, Facebook Ads) • Public Relations (Press Releases, Press Outreach) • Trade Shows (Booth setup, On-site presentation, Press, Sponsorships, Panels, etc.) Customer Development • User Testing, Product Surveys, Customer Feedback • Performed Market Research on industry trends and competitors Product Management • Created all mockups of current website homepage, user dashboard, and in-call "conference table" experience. • Helped manage Agile Development cycle with offshore developers using Pivotal Tracker Business Development • Created all sponsorship & investor proposals, leading to initial $300K seed funding and membership to 500 Startups

  • Mar 2012  -  Feb 2013

    Director of User Acquisition

    Learned as much as possible about our customers. • Customer Development (Surveys, User Feedback, Focus Groups) • Website Traffic Analysis (Google Analytics) • In-Product Behavior (KISSmetrics, Mixpanel) Got traffic by any means necessary. • SEO • SEM / PPC (Google AdWords, Facebook Ads) • Social Media (Facebook, Twitter, LinkedIn, AngelList) • PR outreach (Cision, Vocus) • Email Marketing (MailChimp) • Transactional "Drip" Emails (Amazon SES, SendGrid) Worked with Product to improve conversions on-screen and within UI/UX. • Landing Pages testing (Unbounce) • A/B Testing of product copy & placement • Goal & Funnel Optimization (Mixpanel) • Create mockups/wireframes for test & proposed product changes Worked with Product to improve sharing on-screen and within UI/UX. • Viral Marketing (Incentive program, Viral Triggers, Viral Coefficient) • Facebook API integration

  • Dec 2011  -  Mar 2012

    Workshop Coordinator

    Lean Startup Machine is a three-day workshop where attendees use Customer Development and Lean Startup principles to validate an idea for a new product or service. My Event - Washington DC, March 23rd - 25th, 2012 http://leanstartupmachine.com/events/washington-dc-march-23/ http://lean-startup-machine-dc.eventbrite.com/

  • Jul 2006  -  Aug 2011

    Litigation Support Specialist

    - Database Management - Data Queries - User Support & Training - Vendor Management - Document Chain of Custody Management

  •  -  Aug 2010

    Co-Founder / Executive Producer

    Live Weekly Urban Web-Streamed Radio Show hosted by DJ Superstar Jay of Sirius/Shade45. Filmed over 300 "talk-show format" interviews, including: DJ Whoo Kid • DJ Kay Slay • French Montana • Machine Gun Kelly • Maino • Plies • Cassidy • Freeway • Gloria Velez • Large Professor • Lil Cease • Lil Mo • Mickey Factz • Papoose • Rosa Acosta • Shyne • Uncle Murda http://www.youtube.com/superstartvonline

  •  -  Aug 2010

    Weapon X

    Email Marketing & Social Media Marketing for Urban Entertainment. Sent a weekly industry newsletter (content, design, deployment) to 14,000+ opt-in tastemakers. PAST CLIENTS (LABELS) Atlantic Records, Asylum Records, Cinematic Records, Epic Records, Maybach Music Group, Universal Music Group, Violator Management (ARTISTS) Big Sean, Jadakiss, Lloyd Banks, Maino, Nipsey Hussle, XV, Emilio Rojas, Charles Hamilton Newsletter examples: https://www.google.com/search?q=%22madmimi%22%20AND%20%22weapon%20x%22

  •  -  Aug 2010

    A&R Scout

    One of 200 exclusive, international A&R Scouts (among US, UK, and Canada). Submitted artist referrals every Quarter to EMI Music Publishing, Arista Records, and J Records.

  •  - 

    Vice President

    • 10/4/08: VH1 Hip Hop Honors “A Tribute To DJ Red Alert” • 10/21/08: CMJ Music Marathon's “MIII: Mixtape Masters Marathon” - 2000+ in attendance in Williamsburg, Brooklyn - Booked 20+ performing acts across 2 separate rooms/stages, including Joell Ortiz (Slaughterhouse) & Charles Hamilton (Interscope/Violator) - Media included MTV, VH1, The Source, XXL, AllHipHop, & Hip Hop Weekly http://thejustos.com

  • Dec 2005  -  Jul 2006

    Litigation Support Specialist

    - Metadata extraction (Files, Emails, Media) - Database Management - Data Queries - OCR

  • Sep 2003  -  Dec 2005

    Project Manager

    - Metadata extraction (Files, Emails, Media) - Database Management - Data Queries - OCR

Project

Education

  • Jan 2011 - Jan 2012

    New York University

    Digital Media Marketing

  • Jan 1999 - Jan 2003

    University of Virginia

    Music

  • Jan 1995 - Jan 1999

    The Lawrenceville School

  • Jan 1993 - Jan 1995

    Prep For Prep